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PDP",[11,27],"\u002Fguidelines\u002Fpdp\u002Fpdp-me-h1-01","guidelines\u002Fpdp\u002Fpdp-me-h1-01",{"title":372,"category":219,"dimension":7,"severity":19,"targets":373,"status":12,"path":374,"stem":375,"shopware_status":23,"shopify_status":23,"audience":16,"regulation":16},"Related product variants are clearly discoverable and cross-linked",[10],"\u002Fguidelines\u002Fpdp\u002Fpdp-merch-variant-01","guidelines\u002Fpdp\u002Fpdp-merch-variant-01",{"title":377,"category":219,"dimension":40,"severity":74,"targets":378,"status":12,"path":379,"stem":380,"shopware_status":23,"shopify_status":23,"audience":16,"regulation":16},"Canonical Product & Offer Identity",[10,11,27],"\u002Fguidelines\u002Fpdp\u002Fpdp-mi-id-01","guidelines\u002Fpdp\u002Fpdp-mi-id-01",{"title":382,"category":219,"dimension":40,"severity":8,"targets":383,"status":12,"path":384,"stem":385,"shopware_status":23,"shopify_status":23,"audience":16,"regulation":16},"Product claims are supported by concrete evidence",[10,11],"\u002Fguidelines\u002Fpdp\u002Fpdp-si-claims-01","guidelines\u002Fpdp\u002Fpdp-si-claims-01",{"title":387,"category":219,"dimension":40,"severity":74,"targets":388,"status":12,"path":389,"stem":390,"shopware_status":23,"shopify_status":23,"audience":16,"regulation":16},"No contradictory product information across the PDP",[10,11,27],"\u002Fguidelines\u002Fpdp\u002Fpdp-si-consist-01","guidelines\u002Fpdp\u002Fpdp-si-consist-01",{"title":392,"category":219,"dimension":40,"severity":8,"targets":393,"status":12,"path":394,"stem":395,"shopware_status":23,"shopify_status":23,"audience":16,"regulation":16},"Product imagery matches selected variant",[10,11],"\u002Fguidelines\u002Fpdp\u002Fpdp-si-image-01","guidelines\u002Fpdp\u002Fpdp-si-image-01",{"title":397,"category":219,"dimension":40,"severity":19,"targets":398,"status":12,"path":399,"stem":400,"shopware_status":23,"shopify_status":15,"audience":16,"regulation":16},"Listing, product page, cart and checkout agree with each other",[10,11,27],"\u002Fguidelines\u002Fpdp\u002Fpdp-si-surface-01","guidelines\u002Fpdp\u002Fpdp-si-surface-01",{"title":402,"category":219,"dimension":40,"severity":19,"targets":403,"status":12,"path":404,"stem":405,"shopware_status":23,"shopify_status":23,"audience":16,"regulation":16},"Variant selection does not redefine product identity",[11,27],"\u002Fguidelines\u002Fpdp\u002Fpdp-si-var-01","guidelines\u002Fpdp\u002Fpdp-si-var-01",{"title":407,"category":219,"dimension":50,"severity":19,"targets":408,"status":12,"path":409,"stem":410,"shopware_status":23,"shopify_status":23,"audience":16,"regulation":16},"Availability status rendered as text in DOM",[11,27],"\u002Fguidelines\u002Fpdp\u002Fpdp-sr-avail-01","guidelines\u002Fpdp\u002Fpdp-sr-avail-01",{"title":412,"category":219,"dimension":50,"severity":74,"targets":413,"status":12,"path":414,"stem":415,"shopware_status":23,"shopify_status":23,"audience":16,"regulation":16},"Default PDP State Is Valid",[10,11,27],"\u002Fguidelines\u002Fpdp\u002Fpdp-sr-def-01","guidelines\u002Fpdp\u002Fpdp-sr-def-01",{"title":417,"category":219,"dimension":50,"severity":19,"targets":418,"status":12,"path":419,"stem":420,"shopware_status":23,"shopify_status":23,"audience":16,"regulation":16},"PDP loads core decision data without delay",[10,11],"\u002Fguidelines\u002Fpdp\u002Fpdp-sr-load-01","guidelines\u002Fpdp\u002Fpdp-sr-load-01",{"title":422,"category":219,"dimension":50,"severity":74,"targets":423,"status":12,"path":424,"stem":425,"shopware_status":23,"shopify_status":23,"audience":16,"regulation":16},"Price is rendered as authoritative text in DOM",[10,11,27],"\u002Fguidelines\u002Fpdp\u002Fpdp-sr-price-01","guidelines\u002Fpdp\u002Fpdp-sr-price-01",{"title":427,"category":219,"dimension":50,"severity":74,"targets":428,"status":12,"path":429,"stem":430,"shopware_status":15,"shopify_status":15,"audience":16,"regulation":16},"Stock status reflects real purchasability",[10,11,27],"\u002Fguidelines\u002Fpdp\u002Fpdp-sr-stock-01","guidelines\u002Fpdp\u002Fpdp-sr-stock-01",{"title":432,"category":219,"dimension":50,"severity":19,"targets":433,"status":12,"path":434,"stem":435,"shopware_status":15,"shopify_status":15,"audience":16,"regulation":436},"Variant selection works with the keyboard, and the price change is announced",[10,11],"\u002Fguidelines\u002Fpdp\u002Fpdp-sr-variant-01","guidelines\u002Fpdp\u002Fpdp-sr-variant-01",[60,437],"EN 301 549 \u002F WCAG 2.1 AA: 2.1.1, 4.1.2, 4.1.3, 1.4.1",{"title":439,"category":219,"dimension":80,"severity":19,"targets":440,"status":12,"path":441,"stem":442,"shopware_status":23,"shopify_status":23,"audience":16,"regulation":16},"Fulfillment expectations are clearly communicated and structurally supported",[10,27],"\u002Fguidelines\u002Fpdp\u002Fpdp-td-ful-01","guidelines\u002Fpdp\u002Fpdp-td-ful-01",{"title":444,"category":219,"dimension":80,"severity":19,"targets":445,"status":12,"path":446,"stem":447,"shopware_status":23,"shopify_status":23,"audience":16,"regulation":16},"Product reviews should provide meaningful information that helps users make a confident purchase decision",[10,11,27],"\u002Fguidelines\u002Fpdp\u002Fpdp-td-rev-01","guidelines\u002Fpdp\u002Fpdp-td-rev-01",{"title":449,"category":219,"dimension":80,"severity":19,"targets":450,"status":12,"path":451,"stem":452,"shopware_status":15,"shopify_status":15,"audience":453,"regulation":454},"The legal guarantee notice is present before purchase",[10,27],"\u002Fguidelines\u002Fpdp\u002Fpdp-tde-guar-01","guidelines\u002Fpdp\u002Fpdp-tde-guar-01",[45],[455,456],"Dir 2011\u002F83\u002FEU Art. 6(1) as amended by Dir (EU) 2024\u002F825","Implementing Reg (EU) 2025\u002F1960",{"title":458,"category":219,"dimension":80,"severity":19,"targets":459,"status":12,"path":460,"stem":461,"shopware_status":15,"shopify_status":15,"audience":462,"regulation":463},"The shop says where reviews come from and how they are checked",[10,11,27],"\u002Fguidelines\u002Fpdp\u002Fpdp-tde-revauth-01","guidelines\u002Fpdp\u002Fpdp-tde-revauth-01",[45],[464,465],"Dir 2005\u002F29\u002FEC Art. 7(6)","Dir 2005\u002F29\u002FEC Annex I No. 23b, 23c",{"title":467,"category":468,"dimension":7,"severity":8,"targets":469,"status":12,"path":470,"stem":471,"shopware_status":15,"shopify_status":15,"audience":16,"regulation":16},"A “from” price says which variant it belongs to","plp",[10,11],"\u002Fguidelines\u002Fplp\u002Fplp-dc-from-01","guidelines\u002Fplp\u002Fplp-dc-from-01",{"title":473,"category":468,"dimension":7,"severity":19,"targets":474,"status":12,"path":475,"stem":476,"shopware_status":15,"shopify_status":15,"audience":477,"regulation":478},"Listing prices are what the customer pays, and quick-add listings carry the price notices",[10,11,27],"\u002Fguidelines\u002Fplp\u002Fplp-dc-price-01","guidelines\u002Fplp\u002Fplp-dc-price-01",[45],[479,480],"Dir 98\u002F6\u002FEC Art. 2(a), 3(1)","PAngV §3, §6 (DE)",{"title":482,"category":468,"dimension":7,"severity":19,"targets":483,"status":12,"path":484,"stem":485,"shopware_status":15,"shopify_status":15,"audience":486,"regulation":487},"Unit price is shown on listing tiles for products sold by measure",[10,11,27],"\u002Fguidelines\u002Fplp\u002Fplp-dc-unit-01","guidelines\u002Fplp\u002Fplp-dc-unit-01",[45],[488,489],"Dir 98\u002F6\u002FEC Art. 3(1)","PAngV §4 (DE)",{"title":491,"category":468,"dimension":34,"severity":19,"targets":492,"status":12,"path":493,"stem":494,"shopware_status":15,"shopify_status":15,"audience":16,"regulation":16},"Listing tiles show title, price and availability as text",[11,27],"\u002Fguidelines\u002Fplp\u002Fplp-me-tile-01","guidelines\u002Fplp\u002Fplp-me-tile-01",{"title":496,"category":468,"dimension":50,"severity":19,"targets":497,"status":12,"path":498,"stem":499,"shopware_status":15,"shopify_status":15,"audience":16,"regulation":16},"Every set of listing results has its own URL",[10,11,27],"\u002Fguidelines\u002Fplp\u002Fplp-sr-url-01","guidelines\u002Fplp\u002Fplp-sr-url-01",{"id":501,"title":458,"audience":502,"body":503,"category":219,"description":598,"dimension":80,"extension":608,"jurisdiction":609,"meta":611,"navigation":612,"path":460,"regulation":613,"seo":614,"severity":19,"shopify_status":15,"shopware_status":15,"status":12,"stem":461,"targets":615,"__hash__":616},"guidelines\u002Fguidelines\u002Fpdp\u002Fpdp-tde-revauth-01.md",[45],{"type":504,"value":505,"toc":597},"minimark",[506,511,515,519,522,525,528,532,551,555,576,580,583,587,590,594],[507,508,510],"h2",{"id":509},"what-is-being-checked","What is being checked",[512,513,514],"p",{},"Whether a page displaying customer reviews states where those reviews come from and what, if anything, was done to establish that the reviewers actually bought or used the product.",[507,516,518],{"id":517},"why-it-matters","Why it matters",[512,520,521],{},"An existing guideline covers whether reviews are informative enough to support a decision. This one covers whether the reader can tell what the reviews are. Those are different questions, and the second one now determines the value of the first: as syndicated, incentivised and generated reviews have spread, an unqualified five-star average carries almost no information.",[512,523,524],{},"A shop that verifies purchase and says so is giving away a real advantage by staying silent about it. A shop that does not verify and implies otherwise is in a materially worse position than one that discloses plainly.",[512,526,527],{},"In EU consumer law, presenting reviews as coming from actual purchasers without taking reasonable steps to check is a listed unfair practice, and information about whether and how reviews are checked is required where reviews are made accessible.",[507,529,531],{"id":530},"failure-signals","Failure signals",[533,534,535,539,542,545,548],"ul",{},[536,537,538],"li",{},"Reviews are displayed with no statement of their source.",[536,540,541],{},"A \"verified\" badge appears with no explanation anywhere of what was verified.",[536,543,544],{},"Reviews are syndicated from a manufacturer, a marketplace or a sibling product without that being stated.",[536,546,547],{},"The aggregate score includes reviews of other variants or other products in a family, with no indication of this.",[536,549,550],{},"Incentivised reviews are included with no disclosure of the incentive.",[507,552,554],{"id":553},"how-to-verify","How to verify",[556,557,558,561,564,567,570,573],"ol",{},[536,559,560],{},"Open a product detail page with reviews.",[536,562,563],{},"Look for a statement of source near the review block or behind a clearly labelled link from it.",[536,565,566],{},"Confirm the statement describes the collection method and what verification, if any, is performed.",[536,568,569],{},"If any review carries a verification badge, confirm the badge's meaning is defined.",[536,571,572],{},"Determine whether the aggregate covers this product only or a family, and confirm that scope is stated.",[536,574,575],{},"Check whether structured review data expresses the same scope as the visible aggregate.",[507,577,579],{"id":578},"recommended-fix","Recommended fix",[512,581,582],{},"Place a short, plain statement adjacent to the review block describing the source, the verification performed and the scope of the aggregate, and link it to a fuller description. Where reviews are syndicated or aggregated across variants, say so at the point where the score appears rather than in a policy page.",[507,584,586],{"id":585},"shopware-specific","Shopware specific",[512,588,589],{},"Native product reviews require a signed-in customer, allow one review per customer per product, and are saved inactive until approved in the administration. Submission does not check for a purchase, and the standard code never sets the storefront's \"verified buyer\" marker. A shop claiming verified reviews therefore relies on an extension or a manual process; establish which before accepting the claim.",[507,591,593],{"id":592},"shopify-specific","Shopify specific",[512,595,596],{},"Reviews come from third-party apps, whose collection, syndication and aggregation settings differ. Check what the installed app actually does before accepting or writing a disclosure.",{"title":598,"searchDepth":599,"depth":599,"links":600},"",2,[601,602,603,604,605,606,607],{"id":509,"depth":599,"text":510},{"id":517,"depth":599,"text":518},{"id":530,"depth":599,"text":531},{"id":553,"depth":599,"text":554},{"id":578,"depth":599,"text":579},{"id":585,"depth":599,"text":586},{"id":592,"depth":599,"text":593},"md",[610],"eu",{},true,[464,465],{"title":458,"description":598},[10,11,27],"YAfk5_BGPIAva63ANm2kI92aMvLvpH1ImId4g4oA6hE",1789502395609]