Purchase restrictions are disclosed upfront

What is being checked

Checks whether any purchase restrictions that can block or limit the transaction are clearly disclosed on the PDP before the user attempts to buy.

Why it matters

If purchase restrictions are not disclosed upfront, users and agents encounter late-stage blockers that trigger frustration, increase abandonment, and erode transactional trust.

Failure signals

• Restrictions are only revealed in cart or checkout
• Restrictions are hidden in legal/FAQ pages without PDP visibility
• Restriction messaging is vague or incomplete (e.g., "restrictions may apply")
• Restrictions contradict other PDP information (e.g., "ships worldwide" but checkout blocks regions)
• User can click the primary CTA and only then learns the restriction

How to verify

1. Review the PDP for explicit restriction messaging near the purchase area (price/CTA).
2. Then attempt a purchase scenario that triggers restrictions (e.g., increase quantity, choose a restricted delivery region if possible, or proceed until the restriction would appear).
3. Confirm the restriction was disclosed on the PDP before the user committed to checkout.

Recommended fix

Disclose all transaction-blocking restrictions on the PDP near the primary purchase action, using explicit, readable text that matches the actual enforcement logic across cart and checkout.