Global guidelines
What are global guidelines?
Global guidelines apply to every page of a shop, such as navigation, consent and trust signals.
The guidelines below describe what every page of a shop needs, for shoppers, search engines and AI agents.
18 guidelines.
Platform
Audience
- GLOBAL-SI-URGENCY-01criticalSeasonal
Countdowns and "almost gone" messages are true
Semantic Integrityhuman · agent - GLOBAL-DC-CONSENT-01high
The consent layer does not obscure commercial information
Decision Clarityhuman · agent · machine - GLOBAL-DC-CUTOFF-01highSeasonal
The shop says the last day to order for delivery before the holidays
Decision Clarityhuman · agent · machine - GLOBAL-DC-SALE-01highSeasonal
A sale says what is reduced, by how much, and until when
Decision Clarityhuman · agent · machine - GLOBAL-SR-BANNER-01highSeasonal
Sale banners and timers do not get in the way
System Robustnesshuman - GLOBAL-SR-WEIGHT-01highSeasonal
Sale additions do not make the shop slower
System Robustnesshuman · agent · machine - GLOBAL-TDE-GARAN-01high
Products with a producer durability guarantee carry the GARAN label, and no other product does
Trust & Decision Enablementhuman · agent · machine - GLOBAL-TDE-GREEN-01high
Environmental claims are specific and sustainability labels name their scheme
Trust & Decision Enablementhuman · agent - GLOBAL-TDE-GUARANT-01high
Every shop shows the legal guarantee notice and keeps commercial guarantees separate from it
Trust & Decision Enablementhuman · agent · machine - GLOBAL-TDE-LEGAL-01high
Trader identity and service information are reachable from every page
Trust & Decision Enablementhuman · agent · machine - GLOBAL-DC-CAROUSEL-01medium
Automatically moving content can be paused
Decision Clarityhuman - GLOBAL-DC-HOLRET-01mediumSeasonal
Holiday return terms give exact dates and explain how gifts can be returned
Decision Clarityhuman · agent · machine - GLOBAL-DC-TRACK-01mediumSeasonal
Customers can track an order from every page, without logging in
Decision Clarityhuman · agent - GLOBAL-ME-NAV-01medium
Main navigation is made of real links that work without scripts
Machine Extractabilityagent · machine - GLOBAL-SR-GEO-01medium
Customers from other member states are not blocked or redirected
System Robustnesshuman - GLOBAL-SR-SEARCH-01medium
Search results are addressable and the empty state is handled
System Robustnesshuman · agent · machine - GLOBAL-TDE-BADGE-01medium
Trust marks name who issued them
Trust & Decision Enablementhuman · agent - GLOBAL-TDE-SUPPORT-01mediumSeasonal
The shop says when customer service is reachable over the holidays
Trust & Decision Enablementhuman · agent