Decision Clarity

26 guidelines across all categories.

• PDP-DC-FIT-01critical

  Product suitability should be clearly self-evident on the PDP

  Decision Clarityhuman · agent · machine
• PDP-DC-OFF-01critical

  Users should clearly understand what is included in the purchase

  Decision Clarityhuman · agent · machine
• CART-DC-QTY-01high

  Cart quantity value remains fully readable at all supported quantities

  Decision Clarityhuman · agent
• PDP-C-RESTRICT-01high

  Purchase restrictions are disclosed upfront

  Decision Clarityhuman · agent
• PDP-DC-ATF-01high

  Above-the-fold decision completeness

  Decision Clarityhuman
• PDP-DC-CL-01high

  Cognitive load per section

  Decision Clarityhuman · agent
• PDP-DC-CTA-01high

  Scroll-to-CTA Reinforcement

  Decision Clarityhuman · agent
• PDP-DC-CTA-02high

  Primary CTA state is always explainable

  Decision Clarityhuman · agent
• PDP-DC-DELIVERY-01high

  Delivery time is explicit and state-specific

  Decision Clarityhuman · agent
• PDP-DC-DESC-01high

  Product description communicates functional understanding

  Decision Clarityhuman · agent
• PDP-DC-OHB-01high

  Object handling block

  Decision Clarityhuman · agent
• PDP-DC-PAP-01high

  Price anchoring presence

  Decision Clarityhuman · agent
• PDP-DC-PAY-01high

  Payment options and financing conditions should be clearly visible before checkout

  Decision Clarityhuman · agent · machine
• PDP-DC-PRC-01high

  The total cost and unit-based pricing of the product should be clearly understandable before purchase

  Decision Clarityhuman · agent · machine
• PDP-DC-PRICE-01high

  Price visible without interaction

  Decision Clarityhuman · agent
• PDP-DC-PVP-01high

  Primary value proposition clarity

  Decision Clarityhuman · agent
• PDP-DC-RETURNS-01high

  Return conditions are visible before purchase

  Decision Clarityhuman · agent
• PDP-DC-SP-01high

  Social proof density & placement

  Decision Clarityhuman · agent
• PDP-DC-TOTAL-01high

  Total price is determinable before checkout

  Decision Clarityhuman · agent
• PDP-DC-UMS-01high

  Urgency & momentum signals

  Decision Clarityhuman · agent
• PDP-DC-VAR-01high

  Variant friction index

  Decision Clarityhuman · agent
• PDP-DC-VAR-REQ-01high

  Variant selection is required before purchase when applicable

  Decision Clarityhuman · agent
• PDP-DC-VPV-01high

  Visual proof of value

  Decision Clarityhuman · agent
• PDP-MERCH-VARIANT-01high

  Related product variants are clearly discoverable and cross-linked

  Decision Clarityhuman
• PDP-DC-CTA-VIS-01medium

  Primary CTA is visually dominant

  Decision Clarityhuman
• PDP-DC-VIEWPORT-01medium

  Primary product information is visible above initial viewport

  Decision Clarityhuman