A gift order makes the recipient's address clearly separate from the buyer's
Seasonal guideline. Applies in the run-up to Black Friday, Cyber Week and Christmas, in addition to the year-round guidelines. Holiday readiness →
What is being checked
Whether checkout makes it easy to send an order to someone else: the delivery address is clearly labelled as the recipient's, it is not silently filled with the buyer's own address, and the order summary shows where the parcel goes.
Why it matters
Checkout is built for people who buy for themselves. Billing and delivery address are often the same by default, and saved addresses are filled in automatically. A gift buyer in a hurry can easily send the gift to their own home, and only notice when the parcel arrives.
Research by the Baymard Institute names this as a common gift mistake. It is cheap to prevent and expensive to fix in December.
Failure signals
- An order marked as a gift still fills the delivery address with the buyer's address.
- The delivery address field has the same label for gifts and normal orders.
- The option "deliver to a different address" is hidden or hard to find.
- The order summary does not show the delivery address next to the order button.
- A gift message is printed on an invoice that is also sent with prices.
How to verify
- Mark an order as a gift in the cart, if the shop offers it, and go to checkout.
- Confirm the delivery address is labelled for the recipient and is not pre-filled with the buyer's address.
- Without the gift option, confirm "deliver to a different address" is visible without scrolling or opening menus.
- Confirm the final summary shows the delivery address next to the order button. See CHECKOUT-DC-SUMMARY-01.
- Place a test gift order. Confirm the parcel contents carry no prices, if the shop says so.
Recommended fix
When an order is marked as a gift, label the address field "Recipient's address" and leave it empty. Keep "deliver to a different address" visible for all orders. Show the delivery address in the final summary. Send the invoice to the buyer by email, not in the gift parcel.