Holiday readiness checklist for online shops

What to check in an online shop before Black Friday, Cyber Week and Christmas. These 18 guidelines cover the questions shoppers have in the busiest weeks of the year: will the order arrive in time, can it be sent as a gift, is the sale real, and does the shop stay fast under load.

Each guideline describes one thing to check, why it matters, how to test it and how to fix it. They apply to any shop system, including Shopify and Shopware, and come in addition to the year-round guidelines. Sorted by funnel step, most important first.