Product Listing Page (PLP) guidelines
What is a product listing page (PLP)?
A product listing page (PLP) is the page in an online shop that shows several products at once, usually a category or search result, with filters and sorting. Its job is to help shoppers decide which product to look at.
The guidelines below describe what a good PLP needs, for shoppers, search engines and AI agents.
7 guidelines.
Platform
Audience
- PLP-DC-PRICE-01high
Listing prices are what the customer pays, and quick-add listings carry the price notices
Decision Clarityhuman · agent · machine - PLP-DC-UNIT-01high
Unit price is shown on listing tiles for products sold by measure
Decision Clarityhuman · agent · machine - PLP-ME-TILE-01high
Listing tiles show title, price and availability as text
Machine Extractabilityagent · machine - PLP-SR-URL-01high
Every set of listing results has its own URL
System Robustnesshuman · agent · machine - PLP-DC-FROM-01medium
A “from” price says which variant it belongs to
Decision Clarityhuman · agent - PLP-DC-GIFT-01mediumSeasonal
A gift guide can be narrowed by who the gift is for and by price
Decision Clarityhuman · agent - PLP-DC-SALE-01mediumSeasonal
All reduced products can be found in one place
Decision Clarityhuman · agent