Primary CTA is visually dominant

What is being checked

Checks whether the primary purchase action is visually distinguishable from secondary actions.

Why it matters

If the primary action lacks visual priority, decision friction increases and interaction hesitation emerges.

Failure signals

• Primary CTA visually blends with secondary actions
• Competing buttons have similar color or weight
• Promotional elements overpower the purchase action
• CTA appears visually muted or low-contrast
• Multiple elements compete for primary attention

How to verify

1. Load the PDP and observe the initial viewport.
2. Determine whether the primary CTA is immediately distinguishable through contrast, size, or spatial prominence without requiring visual search.

Recommended fix

Increase the visual prominence of the primary CTA through contrast, size, or placement while reducing competition from secondary elements.