Price visible without interaction

What is being checked

Checks whether the product price is visible on the PDP without requiring any prior user interaction such as variant, size, or quantity selection.

Why it matters

If the price is not immediately visible, users cannot evaluate affordability and agents cannot perform purchase validation. This introduces decision friction and increases abandonment risk.

Failure signals

• Price is only shown after selecting a size or variant
• Price is hidden behind disabled states or placeholders
• Price is injected only after user interaction
• Price is rendered as an image or non-text element

How to verify

1. Load the PDP in a clean session.
2. Verify whether a numeric price value is rendered in the DOM and visible to the user without interacting with variant selectors, dropdowns, or buttons.

Recommended fix

Ensure that the base product price is rendered as visible text on initial page load, independent of variant or size selection.