PDP-DC-VIEWPORT-01medium
Primary product information is visible above initial viewport
Decision ClarityTargets: human
What is being checked
Checks whether essential product information is visible within the initial viewport without requiring scroll.
Why it matters
If essential product information is not immediately visible, decision latency increases and users must invest additional effort before evaluating the product.
Failure signals
- Oversized hero sections push product data below the fold
- Critical decision data requires scrolling
- Promotional content displaces product information
How to verify
- Load the PDP on a standard laptop viewport and confirm that core decision elements such as product name, price, and primary CTA are immediately visible.
- Then do the same for mobile.
Recommended fix
Prioritize core product information within the initial viewport to support immediate decision evaluation.